Passion, Innovation & Ethical Practices for the Lighting Industry
Unlike Many of Our Competitors, We Make Our Own Products
We take pride in manufacturing almost every single part for our fixtures, from the fixtures main components all the way down to the screws that hold our parts together. At ClaroLux®, we believe that integrating our manufacturing, distribution and creative processes keeps our company more efﬁcient than those who rely on offshore or onshore sub-contracting. By leveraging design, production and technology at our Greensboro manufacturing facility, we are able to pay our workers fairly AND sell products proﬁtably so that we can sustain our business and grow. ClaroLux® Dealers, Dealers’ customers, employees, and the great American economy all beneﬁt from our business model that we have set in place.
The New Standard That Others Will Follow
There is clearly much more overhead, capital investment and training involved in manufacturing in the USA, as some critics point out. But at ClaroLux®, LLC we passionately leverage design, production, and technology to advance our business process and we are conﬁdent we will prove that vertical integration is a viable business model that can work even better than the status quo model of continuous outsourcing. It’s not just about made in the USA. More importantly, it is about designing a business that does not, at its fundamental core, rely on the relentless pursuit of low cost labor to survive. As wages and transportation costs increase worldwide, especially in China, ClaroLux® believes their business model of vertical integration to be the path of least resistance.
ClaroLux®, LLC is also committed to sustainability. We have set the precedent for sustainable and ethical manufacturing in North Carolina. By concentrating our entire operation within one facility, ClaroLux® has a smaller carbon footprint than our competitors. At ClaroLux®, we recycle almost all of our manufacturing waste – all packaging material, old wire, copper, brass and aluminum waste – we recycle as much as we can to help keep the environment clean and minimize our environmental impact.
Investing In The Future
Manufacturing in America requires risk taking and long-term investment. At ClaroLux®, we think it's well worth it. The landscape lighting industry's reliance on low Chinese wages cannot be sustained over time, ethically or ﬁscally. As labor and transportation costs increase worldwide, exploitation will not only be morally offensive, it will not even be ﬁnancially viable. We are extremely proud of our business model, which provides good jobs for not only our employees but also for all of our vendors nationwide.
All of ClaroLux's® employees and vendors thank you for your support!
Message From Our CEOIn an industry not known for its consciousness of how, where, or by whom its products are made, we decided to take a stand and make a difference by manufacturing our products in the place where we all live, The United States of America!
In December of 2011, Brian Groat (ClaroLux’s® Chief Technology & Supply Chain Officer) and I, made up our minds that we were moving our manufacturing back home. We were starting to see a trend that really concerned us. Not only were we spending more and more time away from our families traveling overseas, but we were seeing the American economy suffer. We wanted ClaroLux® to take a stand and make a difference. Brian and I knew that ClaroLux® alone could not change the world with a decision like this, but every little bit helps. It has to start somewhere, so why not with us?
By moving our manufacturing to Greensboro, NC, USA, we not only hoped that it would help the local economy, but also help grow our brand since ClaroLux® is one of the FEW companies that make landscape lighting products in the USA. There has been overwhelming positive feedback about our quality and craftsmanship. At ClaroLux®, our goal is to provide our Dealers and customers with products that will last a lifetime. When you illuminate your home and landscape, please choose products that are made here in the USA. Make a difference - Buy products that are made in the great country we all live in - BUY MADE IN THE USA!
Thank you for taking time to view our products, and we look forward to working with you.
Brandon Helms – CEO ClaroLux®, LLC