The Importance Of The Nighttime Demo

Nighttime lighting demonstrations, aka “the demo”, are one of the best selling tools in the outdoor lighting industry. Since the early 90’s, companies across the nation have been performing nighttime demos to show their prospective clients what the finished product will look like when the job is complete. The Nighttime demo is a great selling tool because it also provides the flexibility of immediately responding to your customer’s varied tastes. This helps you personalize each project and give your proposal the dramatic impact it takes to land the sale.

Nighttime Demo Landscape Lighting










Until a few years ago almost every outdoor lighting business offered FREE nighttime demos. With increasing competition and homeowners becoming more familiar with the concept of landscape lighting, many professionals are charging for design proposals. Charging for design proposals is a hot topic in many industries. There are pros and cons but those who have been in the industry for some time feel that demos are what is needed to sell the project and thus keep the landscape lighting industry alive and well.

You as a professional have to look at yourself as not only an installer but more importantly, a designer. Asking someone to pay for a design is not asking too much. After all, your design is part of the reason the customer is choosing to go with you. Think about the landscape industry; landscape architects charge for their landscape designs so why are you not charging for yours? By charging for your nighttime design proposals you are not only pre-qualifying your potential buyer, but you are also charging for your designs and ideas. After all, your designs, ideas, and proposals take time and experience; right?

So, how much should you charge for your nighttime demonstrations? Well, this depends on the time involved, size of the lighting project, etc. Some will charge $95 – $350 for their demos. The price variance for a nighttime demo depends on what is included in the lighting proposal. If the client decides they would like to proceed with the work after the demo is complete then a contract is signed and the “design fee” for the nighttime proposal is waived. If the client feels that they need to get a few other estimates or think about your proposal, then the client will pay the design fee at the end of the demo.

Keep in mind, your goal is to sell more landscape lighting projects, not to deter business due to charging for your nighttime demo. The goal is to establish a practice that helps you cover some of the expenses involved with the design process and prevent you from chasing leads that aren’t serious about your services. After reading this blog, ask yourself what your time, experience and design time is worth? If you feel this is something you should begin charging for, then look at your time involved with each project and determine your appropriate rate.

ClaroLux’s New In-Ground Well Lights Are Now Made In The USA

WL3 Belmont Well Lights
WL3 Belmont Well Light

This past year ClaroLux® made the decision to design and manufacture their WL3 in ground well lights in the USA.  They were tired of contributing more and more to the trade deficit with China.  The Chinese have long been the go to source for landscape lighting products like well lights.  Well now ClaroLux® is changing the game.  ClaroLux® is fully invested in their efforts to bring all of their manufacturing back to the USA and the WL3 well light is another addition to the list.

The WL3 Belmont in ground well light is an injection molded ABS fixture that is manufactured here in the USA.  It is designed with air vents and vented tabs to help relieve condensation that tends to build up on the glass lens of the landscape lighting fixture.  Many other manufacturers use a plastic pipe that is then cut down to fit their specific fixture size. ClaroLux’s® well light housings are designed specifically for the landscape lighting industry.  Never before has a company created an injection molded well light pipe that is designed specifically for the landscape lighting industry let alone it being manufactured in the USA.

The Belmont is designed so that it can accept all three of ClaroLux’s® covers; WLC-II copper well light cover, WLC-FMB-III brass well light cover and the WLC-ABS plastic well light cover.  Each cover is designed for a specific use and the WL3 well light can fit almost every need.  For more information on the WL3 Belmont well light please click here.

WLC-ABS well lights
WLC-II well lights
WLC-FMB-III well lights

ClaroLux’s BL23 New Stationary Socket With Cooling Fins

Stationary Socket BL23Since ClaroLux’s® inception the BL23’s internal components were composed of a stainless steel spring and a floating copper beryllium MR16 stationary socket with stainless steel clips.  With the creation of the BL23’s little brother, the BL21 compact bullet light, the stainless steel spring was passed down to the BL21 and a new era has begun with the BL23.

The BL23 has now received all new internals which includes a billet aluminum socket with cooling fins.  This not only holds the lamp in place but also helps with heat dissipation.  The BL23 is now in a league of its own.  To learn more about the BL23 please click here.

Made In The Carolinas – ClaroLux Landscape Lighting

ClaroLux landscape lighting featured in “Made in the Carolinas”

ClaroLux’s decision to bring their manufacturing back to the USA has completely changed the way their products are manufactured and assembled.  Over the past 25 years, almost all of the landscape lighting industry has sourced their products from other countries like China. ClaroLux® is one of the few lighting manufacturers in the United States that is now manufacturing almost all of their lighting products in house, in Greensboro, NC, USA!

We are involved in every bit of the production process. From the design of the fixtures on 3D printers to the manufacturing process, ClaroLux® is there, making sure it is done properly. It all begins with a simple idea, then that idea is taken to ClaroLux’s design team to make that idea come to life with their CAD software and 3D printers.  The design staff is very involved with their Dealer network so once the designs are printed into a working prototype they are sent out for “real world” testing.  Once that feedback is received, ClaroLux® then makes the fixture come to life on their CNC machines.  These processes are what sets ClaroLux apart from the rest of their competition.

Click on the link below to see why landscape lighting designers and landscape architects across the world are choosing ClaroLux® products to illuminate their most important projects.  Their specification grade landscape lighting luminaries are now some of the best products on the market.  When you choose a ClaroLux Landscape Lighting System® you will be assured to have the best landscape lighting system on the market that will last you for many years to come.

ClaroLux® – “A System That Lasts A Lifetime!”

Made in the Carolinas - ClaroLux Landscape Lighting
TWC featured ClaroLux Landscape Lighting today on their series “Made in the Carolinas” showing how Made In America is making a big comeback. Click here to see how ClaroLux® is separating themselves from the rest of their competition.

Save the Date for the 2016 AOLP Conference & Expo

Mark your calendar now for the Annual AOLP Conference & Expo being hosted at the Embassy Suites Atlanta in Atlanta, Georgia! The main conference is February 18-20, 2016, with pre-conference certification sessions on February 16-17, 2016.  Make sure to register today!

Hotel Information:

Embassy Suites Atlanta – Buckhead

3285 Peachtree Road NE
Atlanta, GA 30305
1-800-EMBASSY (362-2778)

Room Rates (plus tax)
2-Room suite with 1 King Bed: $139
2-Room suite with 2 Double Beds: $139

*all rooms come with refrigerator, microwave, free WiFi, complimentary hot breakfast and complimentary evening reception
Reservation deadline is January 25, 2016
Click here to reserve your room for the annual AOLP Conference & Expo!
Use Code: AOLP – Association of Outdoor Lighting Professionals


Why ClaroLux Landscape Lighting Supplier Ranks High Among Landscape Lighters

If you are looking for high quality, Made in the USA, ClaroLux landscape lighting products that last a lifetime, then look no further…ClaroLux® is your number one landscape lighting supplier for all of your outdoor lighting needs.

ClaroLux Landscape Lighting® provides a comprehensive line of high-quality lighting fixtures, transformers, LEDs and outdoor lighting components that are manufactured in Greensboro, NC, USA.  Every ClaroLux® Dealer is setup to grow their business and succeed as a ClaroLux® Dealer.  By providing timely delivery of affordable, quality, innovative products along with award winning customer service, education, and sales support every ClaroLux® landscape lighting dealer will be able to take their business to the next level.

All ClaroLux’s® Dealer prices are confidential and are never sold anywhere else online like Amazon, Ebay, or other online stores.   ClaroLux® does everything that they can to protect their dealers and to ensure their success.

At ClaroLux® our Dealers can order directly online 24/7 and their orders are shipped directly to their doorstep.  No longer do they have to drive around from supply house to supply house trying to prepare for an upcoming project.  ClaroLux® offers their Dealers a one stop online shopping experience that is easy and fast, all from the convenience of their home or business.  The online Dealer store allows ClaroLux’s® Dealers to create estimates, see past purchases, download fixture specification sheets, and much much more.  Register today at ClaroLux Landscape Lighting® and see how ClaroLux® can help to grow your landscape lighting business and improve your bottom line.

The Age Of Copycats & Cheap Chinese Imports in Landscape Lighting

In the day and age of “Made in China”, it seems that very few people in the manufacturing world of the landscape lighting industry have the ability to think and create on their own. With the ease of hopping on the Internet and contacting manufacturers in China, many are entering the landscape lighting business and calling themselves “manufacturers”. “Manufacturer” in the landscape lighting industry is a loosely used term. There are a dozen or more companies in our industry who offer the same products from China. Each and every one of them call themselves “manufacturers”, yet all they merely are is a distributor of Chinese imports.

Today, you can find similar products at Sterling Lighting, Dauer – FUSA Corp Lighting, ABR Lighting, Nite Time Decor, Alliance Lighting, Volt – Landscape Lighting World, Unique Lighting Systems, Universal Lighting Systems, etc. Many have been involved in lawsuits with one another over infringements, etc. which rarely hold up in court since the Chinese are the ones who designed, patented and manufactured their products. It is amazing to see the lack of variety in the designs across the industry.

ClaroLux® is one of the few manufacturers in the landscape lighting industry who designs, builds and manufactures right here in the USA. Their facility is located in Greensboro, NC where they manufacture and assemble almost all of their landscape lighting products.  If it can be built here, they are bringing it back home to the USA! 90% of their products are produced here and that number is growing everyday. Creating jobs, making a better product and keeping their products protected is very important at ClaroLux®.

ClaroLux® first started in the landscape lighting industry just as many of the other companies did above, in China, but quickly realized that the Chinese did not have their best interest at heart. Many of the Chinese manufactures will sell your designs and products to any and everyone without blinking an eye.  Not only that, they are always cutting corners to save a penny where they can.  This is what you are seeing today in the landscape lighting industry, a large influx of inexpensive, copycat, Chinese products. From wash lights to path lights you can find many of the same products through half of the “manufacturers” in the country. There is very little difference in the design and function.

Well ClaroLux® wants to challenge all of those in our industry to try and do what is best for our country and our industry. Think outside of the box and try to design, build and create something here in the USA without simply buying something off the Internet from a country who could care less about our homeland. Create jobs, build-up local suppliers around you; every dollar that goes back into our economy creates more American jobs. The next time you are purchasing a landscape lighting fixture from a manufacturer/distributor or a landscape lighting system from a professional, think about the big picture.

At ClaroLux® we love our country and we want to see it flourish; buy USA Made Goods! To see how we are making a difference please see the video that was produced by Time Warner Cable – Made In North Carolina Series.   To view the video click here – ClaroLux – Made In the Carolinas.

ClaroLux’s® New Adjustable Mounting Bracket System

ClaroLux® has done it again.  They have come up with a revolutionary, universal, adjustable mounting bracket system that is great for placing lights into areas where they may need to be slightly adjusted and/or fine tuned.  ClaroLux’s® patented CL-GM100 Gutter Mounts and CL-SM100 Surface Mounts are great tools for landscape lighters who are looking for the ideal mounting system for their landscape lighting fixtures.

There are many other mounting products on the market today (almost all of them are made in China) but not one of them are like ClaroLux’s® GM100 and SM100 luminaire mounts.  The new Gutter and Surface Mounts from ClaroLux® can be attached to any ClaroLux® luminaire and can be adjusted from 1˚ to 360˚.  The days of standing on a ladder fiddling with bulky tools trying to adjust your lighting fixtures are over.  With ClaroLux’s® universal mounting brackets they have truly hit the nail on the head.

Gutter Mount Adjustable Mounting Bracket SystemCL-GM100: ClaroLux’s® Adjustable Gutter Mounts are made out of US aluminum 6061.  The adjustable gutter mounts are offered in either white or bronze powder coated aluminum. The 1/2″-14 NPSM female threads enable it to attach to any ClaroLux® fixture or riser pole. ClaroLux’s® gutter mounts are truely revolutionary.  The universal mounting plate can be easily attached to the gutter mount plate and requires no tools for adjusting the fixture.   If you want to illuminate a roof line or the peak of a house simply attach ClaroLux’s® patented gutter mount to the fascia board or gutter then position the fixture where you want it.  It is the #1 choice among landscape lighting professionals.  The gutter mount plate includes two mini brass thumb screws so you can hold the position angle of the fixture. The universal mounting plate has 360˚ of adjustment.  All of ClaroLux’s® patented gutter mounts are made with pride in ClaroLux’s® manufacturing facility in Greensboro, NC, USA.

CL-SM100: Surface Mount Adjustable Mounting Bracket SystemClaroLux’s® Patented Adjustable Surface Mounts are made out of US aluminum 6061.  The adjustable surface mounts are offered in bronze powder coated aluminum. The 1/2″-14 NPSM female threads enable it to attach to any ClaroLux® fixture or riser pole. ClaroLux’s® surface mounts are truely revolutionary.  The universal mounting plate can be easily attached to the surface mount plate and requires no tools for adjusting the fixture.   If you want to illuminate a feature that is surrounded by a hard surface simply attach ClaroLux’s® patented surface mount to the surface then position the fixture where you want it.  It is the #1 choice among landscape lighting professionals.  The surface mount plate includes two mini brass thumb screws so you can hold the position angle of the fixture. The universal mounting plate has 360˚ of adjustment.  All of ClaroLux’s® patented surface mounts are made with pride in ClaroLux’s® manufacturing facility in Greensboro, NC, USA.